boss.png

ALCON | THE LONDON STARE

The Dailies Total 1 contact lens has an innovative surface made with over 80% water.
9 in 10 people who have tried them said they couldn’t feel the lens. It’s safe to say they are the most comfortable contact lens ever made.

When all contact lenses are always sold on comfort, how could we communicate how incredibly comfortable these lenses are in a way that was as new and as innovative as the product?

We turned it all around, and reminded people what it’s like to be uncomfortable…
…and to a British person, there’s nothing more uncomfortable than having to keep eye contact with a complete stranger.

We created a multichannel campaign – The London Stare – a campaign that literally put our customers eyes to the test.

The London Stare Case Study

Alcon_startScreen.jpg
c329b59d8125d7e7223eabcc325aa3af.jpg
91b19b86056f42a49f82a73d4669389f.jpg
93ad5fc00e8bf0c19529b7e2b0361abc.jpg
Screen Shot 2016-08-05 at 14.58.27.png
8fd528009a0f5eb9621f429ed6241685.jpg
0071bb770c7e7a79de1107e1b71f491b.jpg
c0e6d856354430593a3f5e8bb6743d20.jpg
c5cd1da340d3e781bd1db2fb53280386.jpg