This is a campaign for Pay As You Go mobile phone company in Australia called Boost Mobile. Their prime audience is late teens and early 20s students who can't yet afford a contract with big ass telcom company.
This is a 360 campaign featuring young survivors going about their daily struggles to stay living and not give into the dull corporate zombie lifestyle.
The adverts played out in their full gory glory online, while in TVC versions the gore was replaced by stock footage of cute puppies and kittens and ducklings with a clear message of censorship, urging the viewer to NOT look for the uncensored versions online. This has worked a treat! Kids loved the ad, adored the brand and we got to make something we normally only ever dream about.