P&G OLYMPICS #LEADWITHLOVE
The TikTok community continues to define the intersection of culture and commerce with P&G Olympics campaign that asks current and former Olympians what inspired them to lead with love?
The campaign was released accompanied by a neat Branded Effect that incorporated all of the P&G brands in a subtle yet effective manner, amassing over 20 billion views over a period of one month.
“TikTok takes gold for Olympic sponsors”
CAMPAIGN CASE STUDY