ALCON DAILIES THE LONDON STARE
Dailies Total 1 are the most moist contact lenses on the market. Alcon was so sure of their offering they were willing to put them to a live test - through a multitude of channels. The London Stare campaign challenges you to a staring contest with a group of stereotypically tough characters.
DOOH CASE STUDY
We've created interactive digital displays complete with four stereotypical characters - The Boss, The Chav, The Hipster and The Nutty Nanna. We've placed them all over London bus shelters for a little bit of everyday fun.
DIGITAL POSTERS
We also held a four day live event - putting East London VS West London to a staring competition. West won.
LIVE COMPETITION CASE STUDY
We've held a staring competition between East and West London for the Alcon's Dailies Total1 contact lenses.
IMAGES FROM THE LIVE EVENT
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